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Most of my friends know how much I love to crochet. I have really come to love the challenge of the pattern and the rhythm with which each twist is made. Part of the fun is shopping for yarn. So many colors and textures. I have always been a fan of one store, AC Moore. I have always been able to find what I want, and gotten some reasonably good deals on yarn. My conquests have always been of good quality also.
Recently AC Moore instituted a Rewards program. The customer received one point for every dollar spent. I was offered the program in October. For every 200 points accrued, a $10. gift card would be issued as a thank you for being a good and faithful customer. Well, having spent hundreds of dollars in that store over the years, I happily joined. The quirk of the program was that any points not credited to a gift card, would expire on Jan.4 of the new year.
Now, I am not arguing policy here. The store has every right to set up policy. But, as of Jan. 4, I earned 145 points. And all were dissolved. I understand the policy, but I didn't think it quite fair, given I only had 3 months to earn points. So I wrote to Customer Service. I received an email back from a representative saying that he would forward my letter to the Reward points people. Today I got an automated response, thanking me for being a customer, and hoping for continued loyalty. Nothing about my questions or comments.
Well, I think I have learned my lesson. I have been a good and faithful customer for many years. But sadly, I am no more than a number on a card. AC Moore doesn't really care about its customers, and they probably no longer need my patronage. I don't need the gift card, or the points, what I wanted was a person to read my comments and respond accordingly. AC Moore obviously doesn't have what it takes to be aware of customer feelings. I am saddened that my favorite store is nothing more than an automated warehouse.
It is time to try shopping at Michaels. I hope they consider the customer a little more.